Bread & Boxers
11 markets on Frntkey
Lifestyle apparel sold across Europe and beyond. Underwear and basics built to last, distributed through one Frntkey storefront.
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Context
Bread & Boxers is a Swedish apparel brand selling underwear, t-shirts, and lounge essentials. The product line is intentionally minimal. The business model isn't: 11 markets, multiple currencies, and a wholesale channel running alongside D2C.
The shape of the project
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What Frntkey ships
Multi-market storefront on a single codebase
Currency, language, and tax handling per market
Storyblok-authored campaigns and editorial
Junipeer-driven ERP sync so back-office data stays clean
Where it sits
Ecommerce is half of the business. The Frntkey storefront is the customer-facing half of that.
Talk to the Frntkey team about your migration.