Tendenz
B2B textile and branded merchandise
Tendenz migrated from Jetshop to Norce with a Frntkey storefront, Voyado CRM, and a full SEO migration. The hardest project in the Frntkey reference set.
Context
Tendenz sells branded textiles and profile merchandise to companies. B2B-first commerce, with quote workflows, price lists, and order history that sits at the centre of the buying experience. The previous setup was a Jetshop storefront approaching end-of-life.
The shape of the project
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What Frntkey ships
B2B storefront with price lists, order history, and customer-specific catalogues
Voyado CRM integration for segmented communication and loyalty
SEO migration with 301 redirects and URL-structure mapping from Jetshop
Quote and reorder workflows for purchasing teams
Where it sits
Tendenz is the reference customer for Voyado on Frntkey. Voyado is not pre-installed by default — it is available as a configured integration, proven in production on Tendenz.
This was the hardest project Frntkey has shipped. B2B order flows, a full SEO migration, and a CRM cutover ran in parallel. The result is a storefront that handles purchase teams the way the catalogue actually works.
Talk to the Frntkey team about your migration.